Wholesale ecosystem for orders, collections and media - evolving since 2019

The client

A luxury brand with an international wholesale network. Collection orders, replenishments and seasonal content (lookbooks, catalogues, media) were handled through separate tools and fragmented processes, with heavy manual effort for both the internal team and the customers.

The context

The wholesale cycle required handling orders, collection media, capsules and special collaborations in parallel across different platforms and tools, with no single point of access. Seasonal catalogues were produced by hand. Customers had no autonomy in browsing and downloading materials. The company ERP was isolated from the other operational flows.

The objective

Centralise the entire wholesale cycle - from orders to content - in a single integrated platform, scalable over time and able to evolve with the business.

• Fragmented handling of collection orders, replenishments and media: many tools, no unified view.
• Product catalogues generated by hand every season: long and error-prone.
• Customers with no autonomy in browsing collection materials.
• Company ERP not integrated with the commercial and content flows.

The solution

We designed and built a B2B platform integrated with the company ERP, built to cover the entire wholesale cycle. The system handles collection orders and replenishments, capsules and special collaborations, seasonal media (uploaded to Azure with bulk download of PDFs and images), lookbooks and automatic catalogue generation through predefined templates. The internal admin area allows full management of orders, media and collections. The platform has been in production since 2019 and evolves continuously alongside the brand’s needs.

• B2B portal for collection orders, replenishments, capsules and special collaborations.
• Centralised media management on Microsoft Azure: upload, organisation and bulk download.
• Automatic generation of seasonal catalogues through predefined templates.
• Lookbook and collection content management - accessible by customers on their own.
• Full admin area for orders, media and collections.
• Direct integration with the company ERP.

The results

End-to-end digitised wholesale process

From collection order to replenishment: everything in a single integrated platform.

Customer autonomy

Direct access to orders, media and seasonal catalogues, with no internal-team intermediation.

Automatic catalogues

Automatic generation removes a long, repetitive manual process every season.

Continuity and scalability

Evolving continuously since 2019: every new need becomes an added module, with no rebuild from scratch.